Resume keywords for SaaS sales roles

Keywords are how recruiters find you in ATS and how automated screeners rank your fit. For B2B SaaS sales, the right terms signal that you understand the motion, methodology, and metrics of the business.

Core revenue keywords

Quota attainment, ARR, ACV, pipeline coverage, win rate, sales cycle, and forecast accuracy appear in nearly every AE posting. Use the exact phrasing from the JD when truthful—"net new ARR" vs "revenue" matters at precise companies.

• New logo vs expansion vs renewal
• OTE, ramp, and attainment %
• Deal size and multi-year contracts

Methodology and process terms

MEDDIC, MEDDPICC, SPIN, Challenger, and Command of the Message show you run structured deals. SDR posts emphasize outbound, sequences, personalization, and meeting setting. CS roles want NRR, GRR, churn, and adoption.

Stack and ecosystem keywords

Salesforce, HubSpot, Gong, Outreach, Salesloft, LinkedIn Sales Navigator, and ZoomInfo are common search terms. List tools you used daily in context: "Logged activity in Salesforce; analyzed calls in Gong."

Placement beats volume

A keyword in your summary plus a recent bullet outperforms a 30-item skills cloud. Review each JD, highlight missing terms you can honestly add, and update only the sections that need to change.

Pair keyword work with ATS formatting tips so parsers actually capture the terms you add.